The statistics speak for themselves – birthday emails have a 481% higher transaction rate than promotional emails. They also generate 342% higher revenue per email and have 179% higher unique click rates.
As a result, it’s no surprise that numerous brands include birthday emails in their marketing strategies. By adopting this approach, you can encourage customers to make purchases and feel valued on their special day.
So, why not try implementing birthday sale promotions and share birthday discount coupons with your customers just like My Nintendo does?
8. Gift card sales promotion
Gift card sales promotions represent south africa email list a powerful avenue for businesses to not only increase immediate revenue but also cultivate long-term customer loyalty.
They can be timed strategically by aligning them with periods of high customer orders or specific holidays. For instance, launching gift card sales promotions around holidays can tap into the increased consumer spending during those times.
FAQ
What is a sales promotion?
A sales promotion is a marketing strategy designed to stimulate customer interest, increase sales, and enhance overall brand visibility. It involves the use of various tactics, such as discounts, special offers, contests, and other incentives, to encourage customers to make a purchase or take a specific action. Sales promotions are temporary and aim to create a sense of urgency or excitement, driving immediate engagement and transactions.
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