Why Do Popups Annoy Visitors And How to Prevent It?

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The variant with a countdown timer converted 7.97% better than the one without, indicating that the timer was effective at increasing urgency and conversions.

2. A/B test the effectiveness of teasers
In this second example from Obvi, they tested two versions of their Black Friday popup: one with a teaser (a small preview of the popup) and one without.

Obvi split testing two versions of Black Friday popup with and without a teaser
The variant with the teaser resulted saudi arabia email list in 36% more SMS subscribers and a higher conversion rate for the campaign. So they learned that including a teaser in their popup was an effective strategy for increasing engagement and driving more sales.

3. A/B test different types of campaigns
A/B testing different types of campaigns, like in the example below from the team at Christopher Cloos, is a way to discover which version resonates better with your visitors.

In this case, the team tested a classic welcome popup against a more personalized conversational popup and found that the conversational popup converted at a higher rate (15.38% higher, to be exact).

Christopher Cloos team A/B tests classic welcome popup vs personalized conversational popup
This test was run for a duration of one month, which was ideal based on the store’s website traffic. If they’d run the test for a shorter period, it may not have given the conversational popup a chance to fully perform.

Also, note that longer-duration tests can be impacted by external factors such as seasonality, trends, or changes in consumer behavior, which could influence results.