5 Ways to Improve Your Digital Presence in the Time of COVID-19

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have a virtual presence that makes it clear that you’re open for business. In addition, due to an increase in people working from home and the stay at home orders, businesses may find that their audience is spending more time online. With that in mind, it’s not too late to do a quick check over a few areas of your site to make sure you’re ready for an influx in visitors.

1. Site Performance

With more people staying connected from their home internet or cell phone data, site speed remains an important factor to keep visitors on your site longer. If site visitors have to wait too long for a page to load, they may leave and try to find the information they were looking for somewhere else. Site speed problems frequently start with the hosting service you tunis country code purchase, which often means “you get what you pay for.” Providers that boast payment plans of just a few dollars a month are often where site speed and downtime can be an issue. Within the site content itself, excessive CSS loads, Javascript, and large photos and videos can cause load times to increase dramatically compared to lighter page content. Using a service like Google’s PageSpeed Insights can help you see what might be bogging down your site, and provide tips on how to improve it.

2. Content Review

Hopefully content marketing has been a long time strategy of your business. If it hasn’t, or if it’s been a while since you last gave your content a refresh, now is the time to do so. A good place to start is simply to make sure that your content speaks to your message at a basic level, and on a level that web crawlers will be able to connect the two. On each page, you’ll typically want around 300 words minimum, touching upon relevant keywords where possible. However, don’t sacrifice quality just to fill up space–ultimately your audience is customers, not just the search algorithm. Beyond this, check SEO-specific settings like your title tags, meta description, image alt-tags, and make sure your links are still working. While it’s difficult to have “perfect” SEO, chipping away at each of these factors can make a huge difference in the visibility of each of your pages.