Doubletree’s release of its secre

[leadseodata]

This hotel chain has become synonymous with those warm confections delivered when guests check in – DoubleTree by Hilton.Basic content recipeOn April , Hilton released the recipe: “We know this is an anxious time for everyone. A warm chocolate chip cookie can’t solve everything, but it can bring a moment of comfort and happiness,” Shawn McAteer, senior vice president and global head of DoubleTree, said in the announcement.The cookie recipe wasn’t limited to a standard news release. It was a full content marketing push.


t chocolate chip cookie recipe launched switzerland number for whatsapp a COVID- #contentmarketing strategy, says @AnnGynn via @cmicontent.Share on XHANDPICKED RELATED CONTENT:Should the News Disrupt Your Content Calendar? Here’s How to DecideContent Marketing Can Do More Than Survive in the New WorldAdd-in content ingredientsThe recipe news was published as an article on Hilton at Home, a new blog introduced by the brand as a content response to the pandemic.TIP: Save yourself writing time and use the same content twice. Hilton’s chocolate chip cookie blog article is the same as the news release.

The intro is published on the blog (), but when readers click, they are taken to the release ().Hilton also repackaged the content into a video, which was primarily used on social media:In less than three weeks, the Hilton video had been viewed over , times. But the recipe release’s amplification grew exponentially with user-generated and mainstream media content.As you can see below, Parents took on the DoubleTree cookie recipe in a video that garnered , views in just days, while Bring Me did something similar and earned over , views in just three days.