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Many of us want to express our gratitude or help, but we don’t know what to do. Give your audience an outlet for their thankfulness and raise up people who do positive things. It’ll help your customers or patients feel connected to each other and your organization. See it in actionUMassMemorial built a special webpage. Everyday Strength lets its audience express gratitude and share positive stories about their health care workers and community. These feel-good notes and posts encourage the frontline health care team.

also gives consumers a boost, creating warm feelings switzerland email list toward UMass. And as people resume routine or elective care, the warmth and positivity engendered by the Everyday Strength page may encourage people to choose that health care organization.What it means for youRecognize internal employees. Truck drivers, postal workers, grocery clerks, and delivery people all have hero status now. No matter what industry you work in, people are going above and beyond.Some ideas:Interview your everyday heroes. Highlight them on your blog and pull out quotes for social media.

Start a hashtag for sharing positive stories. Be transparent to earn trustAccording to a Label Insight transparency ROI study, % of respondents said they were more likely to be loyal to a brand they believed was being transparent.says @ahaval via @cmicontent.CTT: % of respondents say they are more likely to be loyal to a brand being transparent, according to @LabelInsight via @cmicontent. #studyShare on XSee it in actionHunterdon Healthcare in New Jersey has been straightforward about how its hospital is handling the coronavirus.