experience in your email marketing campaigns.

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Creating brand awareness is important for all businesses. Brand image is closely linked to the identity that users associate with you.

Email templates give you the opportunity to build your brand image from within the template itself. Your colors, logo, design, in short, your identity is captured in your template. Why not reuse email templates tailored to each email?

If you always start from the same template and use the same features, these will help you build your identity so that users recognize your emails as soon as they open them.

By changing the template depending on the campaign, event or occasion, you can work on a business mailing list poland brand image. Templates will help you create a good user

3.- Improve deliverability
email deliverability

Reusing email templates will help you avoid making mistakes when sending your emails. It will also reduce the chances of ending up in your users' spam folders.

Using different email templates every time you design a campaign forces you to do a lot of testing before sending the email, especially to ensure that your email is not classified as spam. Having your email marked as spam is the worst thing that can happen to you.

However, reusing email templates will decrease your chances of landing in the spam folder. Your email will be easily recognized and delivered to your contacts' inboxes, improving the deliverability of your emails.

4.- Allows you to have personalized email templates
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Segment personalization is key when developing or creating email marketing templates. Personalization features for each segment of your database can be the solution that guarantees the success of your campaigns.

Not all of your segments will have the same needs or tastes. Conduct a preliminary analysis to determine how to distribute and segment your database.

Based on the results of this analysis, you will need to determine how to segment your database for each mailing. The themes of your marketing strategies are also different each time. Therefore, spend time determining for each mailing which custom template you will use for each specific group of users.

Your email template is not forever
There is no doubt that reusing email templates has its benefits. However, a template is not forever. Email templates can become outdated over time. This may be the reason why they are not giving you the expected results. Here are some cases that will help you determine whether you need to refresh your email template or not.

1.- Is your template responsive?
responsive templates

Many users access their email from their smartphones. Therefore, having a responsive template is a must. Optimized templates automatically adjust to the dimensions of the device they are being viewed on.