banking it is a question of how to differentiate themselves, for traditional companies it is one side of the coin to show that their processes are digital. But in Digital Marketing we will see great challenges that you should already be considering in your annual plan.
Internet of Things
(IOT) is the scenario where the machines we know are part of the digital world. It is not a Terminator or Matrix movie, but a more than logical evolution of what human beings will face in the following years. Have you already considered making an IOT campaign? How do these devices work?
Artificial Intelligence
It is time for marketing campaigns to rely on technological developments that allow the use of automated bots. Can you imagine an ARTIFICIAL Community Manager responding and interacting with Social Media comments on El Mundo? In fact, facial recognition is part of this trend as an emerging technology.
We are increasingly saying goodbye to paper money and making more transactions online. We have already experienced this, but now it is the turn of cell phone payments in stores, warehouses, chains, restaurants. Marketing this concept is not easy, the security of the transactions is at stake. However, we have already seen examples such as the launch of the Amazon store where you pay with your cell phone and there are no cashiers or people promoting sales.
