ALEX: try and we'll fail, right? They may fail. So having this culture and this structure in place to measure our learnings, to iterate based on what we're learning, right? And decide, when do we need to persevere and when do we need to pivot away from something? I think it's a huge asset for CMOs especially in technology or software markets where things change very quickly.
CAROLINE: Yeah. Yeah, absolutely mexico whatsapp number Absolutely. So that was awesome. Thank you so much for spending the time. Alex, I think one of the things I really take away from this conversation is that being accountable and being structured, you know, like when we talk to you, you seem really, really structured, is really, really important to be able to report on what works, what doesn't, having accountability and then eventually be a very successful marketing leader.
ALEX: No, I appreciate the questions. I think they were very, very good questions. I think we're both very passionate about, how can we make marketing really have an equal or even bigger seat on the executive table, right? We don't want to be the one sitting on a stool on the side, we want to have a, you know, a seat that comes with responsibility and accountability as you mentioned.
CAROLINE: Yeah. Exactly. And that starts with revenue, right? Because this is one of the most important drivers of businesses. So yeah. All right. Well, Alex, thank you again. I really appreciate your time today.
ALEX: Yeah. First of all let me say that I'm very passionate about the CMO role. I think it's the most interesting role in the company because you need to understand the market. You need to understand your products, your customers, your competitors, your go to market motions. You need to be a champion both internally and externally, right? And you need to partner with almost every C level exec, right? It's not just the CEO and the CFO. You need to be in touch with the chief revenue officer, the chief sales officer, the chief product officer. You know, in a lot of cases you need to understand data. So the chief data officer. So it's a very multi-dimensional role.
