For many years she was recognized for encouraging female empowerment in her communication email list and for bringing to the music scene the name of a generation of young black men and women: "generation tombamento", but her performance on the program ended up bringing another side of Karol to the scene.
On social media, the singer is already considered “canceled” and this has resulted in the loss of thousands of followers on Instagram , in addition to some renewed contracts.
But not all is lost, marketer! In the world of Marketing there is something called crisis management and this is a typical case of this “department”.
Want to understand how this can revive Conká's career? Keep reading!
The controversial Karol Conká
From viewers of the program to those who didn't spend a single minute watching: It's hard to find anyone who doesn't know some of the controversies surrounding the singer's name.
From confusion with other participants, attempts at manipulation, behavior considered abusive and even accusations of xenophobia and religious intolerance, for example, there were many times when Karol Conká's name ended up in the trending topics for something she did or said.
The contestant was frowned upon by most of the show's fans, and that means talking about a vast audience of disapproval. From soccer players, country singers, comedians, financial influencers to artists from the network itself, everyone joined forces to ask for Karol's departure.
But anyone who thinks that it all boils down to influencer marketing that encourages followers to do something based on an opinion expressed is mistaken. Several profiles invested in PIX (that's right!), the Central Bank's new payment method, promising payment to the user who guesses Conká's % correctly.
In addition to all this, the artist lost around 300 thousand followers on Instagram, which led her publicist to limit comments and reduce the flow of posts. The question that everyone on the internet wants to know is whether it is possible that in “real life” she is different from what she showed inside the house.
I don't have an answer to this question, but I know that a job that manages the crisis that has been created in Conká's career could help her rise from the ashes.
