I know one or two of these

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people, and I’m jealous. However, that’s not the case for most of us in the industry, and it shouldn’t be. We should view digital PR and SEO as two related but distinct channels, and respect the skills, time, and effort that go into each. Both channels should inform and complement each other, and the collaboration between the two can often be what sets apart the winners in the search results, especially in the realm of useful content.


ent where the brand has increased value in search. I’m not sure luxembourg whatsapp number data why so many tech SEOs are tasked with building links using HARO or other digital PR tactics like newsjacking and sending out press releases to media outlets. At best, it’s an inefficient use of their time, and at worst, it can go horribly wrong. Washington Post journalist Katie Dayton recently shared an example of a press release she received from an SEO firm that was a horrific example of how wrong things can go.



The release compared content marketing to a real-life conflict where real people are losing their lives. Tasteless doesn’t describe the situation, and I suspect that’s not how they wanted to go viral. Washington Post journalist Katie Dayton tweeted a screenshot of a PR statement she received that read: With the conflict between Israel and Palestine in the spotlight, war is the term on everyone’s lips. As marketers, we think about the different kinds of battles that are fought every day in digital marketing.