5. Love rave (LR) is the likes of your audience as a whole
Likes/Followers * 100%
6. Talk rate (TR) is comments converted to whatsapp database audience size
Comments / subscribers * 100%
7. Amplification Rate (AR)
This is a percentage indicator showing how often your audience reposts. The higher the indicator, the easier it will be for the healthy development of the community and the free growth of its participants.
Shares / Number of posts * 100%
8. Engagement Rate (ER)
There are quite a few engagement indicators and they can be calculated in different ways. The indicator itself is quite generalized, so for a more accurate picture for a certain period, you should look at the dynamics of several ER indicators. In addition, when reporting to management on the growth indicator in the group, be sure to report in conjunction with ER, this will give you the opportunity to understand: a live audience has joined your community, or are they bots. With healthy audience growth, the engagement indicator should not fall.
One of the formulas:
Total engagements / number of followers * 100%
9. Daily Engagement Rate (ERday)
This is an indicator of engagement on a certain day. It can be average, for example, for a certain period (month, week).
Total daily engagements / number of subscribers * 100%
10. Engagement Rate of Post (ERpost)
This is an indicator of the engagement of a certain post, and can also be averaged over a period. You can evaluate the content strategy.
Sum of all engagements for a given post/followers on the date of publication * 100%
11. Active core community
The free service Socialstats is well suited for measuring this metric on VKontakte. There you can see users who have not joined your community, but have shown attention at least once.
12. Negative Feedback
Any user reaction should be taken into account, including negative ones. This will help you avoid unsubscribes and annoying content in the future, work on the frequency of posting and reputation. And for VK advertisers, it can be noted that each advertising post has a rating reflecting the negative and positive side of the post, on the basis of which conclusions can also be drawn.
