4. Predictive analytics for forecasting

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Analytics can reveal the predictive quality of extensive and detailed data sets. Revenue projections help you budget and plan for lean seasons. Market forecasting can give you the best chance of capitalizing on emerging trends before your competitors do and clue you into the product features that next year’s buyers will be looking for. Anticipating economic shifts that will impact your market can help to reduce risk and uncertainty.

predictive analytics
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5. Continuous improvement and innovation
If you know which KPIs to measure, the data will show you in no uncertain terms which whatsapp number canada of your marketing activities are delivering satisfactory results and which ones are underperforming. Deeper analytics can generate

insights that can point toward specific steps you can take to modify your approach, whether that means slight adjustments or a total overhaul. Given the long sales cycles in the B2B market, identifying problems and correcting the course of an in-progress campaign is a must.



Essential tools and data sources for B2B marketing analytics
Market research
Understanding the market landscape is critical to B2B success. Sites like Statista provide up-to-date research and reporting on various markets, and tools like Crunchbase can help you gather intelligence on your competitors. Knowing your market well will also allow you to recognize essential industry benchmarks and identify the most relevant KPIs to your business goals.