2. Why? Why can B products also build their own private domains? We only need to combine the pain points that product B is likely to encounter when acquiring customers/conversions with the characteristics of the private domain to understand its necessity: Fr Autonomous and controllable pain points: Whether it is paid advertising or social media platforms to obtain leads, it is easy to be restricted by third-party platforms "push algorithms, traffic distribution, account weights, content review, external link violations, etc." Everything must follow the platform rules, and the controllability is low. Private domain: autonomous and controllable "I' hkig", enterprises can perform user stratification, push content review is less restricted, and external links are friendly.
Fr User stickiness pain point: The decision-making process indonesia number for whatsapp of B business is usually long, involving multiple links and decision makers, and the conversion cycle is long. Improving awareness and establishing a trust relationship between the two parties are key factors in promoting conversion. A single touch of advertising or media information obviously cannot effectively establish user stickiness. Private domain: User stickiness is high and user churn rate is relatively low. Combined with content marketing (detailed below) and I construction, provide high-quality content (cases, solutions, industry insights, technology sharing, etc.) that matches the product, interact with users more directly and frequently, increase the desire for active communication during customer retention, and stimulate the probability of lead conversion.
Fr Cost-effectiveness pain point: With the increase in platforms, traffic is dispersed, and a lot of manpower, financial resources and other resources are needed to compete for pan-traffic, resulting in an increase in the cost of leads and customer acquisition and an increase in the difficulty of acquiring accurate users. This is a problem that many Bs will encounter now. What kind of product manager does the B side need? B-side product managers are all aimed at improving the work efficiency of the supply side, so the demand of the B side is mainly guided by business problems.