3. Stay Transparent
When there’s a company netherlands phone number whatsapp culture of transparency, everyone has insights into what’s happening and what could be improved across campaigns and processes.
Transparency and communication are promoted by automation. Having data about the marketing and sales funnels in one place makes it crystal clear which prospects need to be worked at all times. Tracking designated KPIs in a centralized dashboard also holds both teams accountable and motivates them to succeed.
4. Take a Walk in Each Other’s Shoes
Marketing needs to think like sales. Sales needs to think like marketing. This is how each team can learn to understand the other’s goals and responsibilities.
This deep understanding might be achieved through having the teams train together, or by having them attend periodic meetings to see what the other team is up to and how they do their job. This can help each team form an idea of how they can help the other reach their goals and know what they can be doing better.
5. Remember the Customer
The customer is the one that really matters. If the customer experiences a cohesive process from MQL to SQL and beyond, your close rate will increase. When it’s time for sales to reach out to a prospect, they should have a full understanding of where the lead is at, and what marketing has done thus far to drive engagement.
With a high-functioning team that communicates well operating behind the scenes, sales can close more, happier customers (and we all know happy customers become the best advocates for business and the best revenue drivers!).
Conclusion
When your teams unite, you’ll see the difference in revenue, guaranteed.
Ready to create a revenue marketing strategy that turns marketing and sales into a cohesive revenue generator? Download the revenue marketing templates today!
