In fact, when you are starting from scratch in email marketing, there are only 2 real (legal, it should be noted) routes to follow, besides the supposed gain of traffic and subscribers through web visits or campaigns on other media such as a website or social networks:
Invest in a campaign, renting third-party databases to build your own list wholesale email list of subscribers from your first newsletter.
Take your contacts from your email service's agenda or directory as a basis and integrate them into an initial list to generate an authentic subscriber list.
The second case is the reality of many business owners or new entrepreneurs, who have been gathering contacts over time. It is not uncommon for the first mailings to be made from the database or contact list of the Director or Manager; and yes, this sounds like a good idea, but it has a latent risk.
Why verify emails? What is the purpose?
Although in theory all email should be active and in good condition, the reality is different . A contact database will normally be made up of several unused emails; if these are put together in a mailing list, they can generate from soft bounces (in the best of cases) to hard bounces … and yes, the latter can seriously affect your email reputation.
Therefore, you should consider that a list with these characteristics is rusty or obsolete, and it is necessary to verify the emails to avoid hard bounces.
Since there is no manual or mechanical way to verify the mentioned emails, the normal thing is to resort to tools that allow this function to be performed ( this is one of the functionalities of Mittum ); the result is a clean list, free of emails that could represent hard bounces).
Recommendations to make the creation of a newsletter more efficient
It is only after completing the step of verifying emails that you can feel confident about setting up the database in your email sending system and carrying out this first campaign, aimed at discovering and formally subscribing users to a mailing list.
