Key Takeaways Key Takeaw

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ays So what are the key takeaways? How can you put this into practice and start to develop a more inclusive link building strategy? Update your personas I would say is update your personas. So as marketers, we all have our personas, which are our key audiences. We look at these personas regularly. Always think about these audiences; who's missing? Who are we not considering? Who are we not catering to? What audiences can we reach that we're not currently reaching, and does that make sense and align with our brand and our business? Talk to different archetypes Then I would say really try to talk to different archetypes, people who are different from you about your campaign ideas and strategies.


So if you're a millennial, you might want to talk to Gen Z about egypt whatsapp number data the campaign idea and see if it's something that's right for them. Maybe talk to your parents, grandparents or kids about the idea. It's really good to think about how different audiences might receive a product, campaign or offer that you might be missing out on because you're not part of that audience. So talking to different archetypes can help you update and revise ideas to make them more acceptable and inclusive.



Check out trending topics Then another way is to use trending topics and news to find new audiences. There's always new topics, new trending topics, and you can find new problems from that. If you can answer or solve a new problem, that's another way to reach new audiences that you might not have thought about, but they're actually out there waiting for you to satisfy. Don't Just Tick a Box Then the last two reasons I would say are don't just tick a box.