Australia Data

Limited Targeting Options: No behavioral, demographic (beyond channel language), or retargeting options. This means you cannot target specific individuals based on their past actions outside the channel context.
Higher Entry Cost: The minimum budget can be a barrier for smaller businesses or those ...

Minimum Spend: Often involves a significant minimum budget (e.g., €2,000 equivalent per campaign), making it more suitable for larger businesses or those with substantial ad budgets.
2. Data Marketing (Leveraging First-Party Telegram Data)

Mechanism: This involves collecting user data directly ...

In 2025, marketers navigating the Telegram ecosystem face a crucial strategic decision: how to allocate resources between Telegram's official advertising platform and the more nuanced, data-driven approach of direct marketing within their owned Telegram properties. Both Telegram Ads and data ...

Based on your data, continuously refine your segmentation, offer types, messaging, and delivery triggers.
What worked for one segment might not work for another. Learn from every campaign.
Custom offers, by nature, involve leveraging user data. This demands an unwavering commitment to ethical ...

Trigger: Set up automated triggers in your bot platform.
Example: When tag:interested_product_X is applied AND tag:consideration_phase is applied, AND 3 days have passed since the last interaction, THEN send "Offer X."
Time-Sensitive Offers: Automate expiring offers to create urgency.
UTM Tracking ...

Offer: A limited-time discount on "Product A," a personalized demo, or a free trial extension.
Goal: Overcome objection, push to conversion.
Late-Funnel (Decision/Post-Purchase):
Insight: User purchased "Basic Plan" of software, now engaging with "Advanced Features" tutorials.
Offer: A discounted ...

What do you want the custom offer to achieve? (e.g., generate a lead, drive a purchase, increase feature adoption, reduce churn).
Who is the ideal customer for this objective?
Leverage Your Bot Platform for Segmentation:

Example: User clicks product_X_info → tag:interested_product_X. User asks ...

Bot Interaction Paths: Which specific bot flows did a user complete? Which did they abandon? (e.g., visited product_X_info, clicked pricing_page, started demo_request_form but didn't finish).
Button Clicks: Every button click within your bot or channel reveals an immediate interest (e.g., clicked ...

How to Create Custom Offers Based on Telegram Insights: Hyper-Personalization for Conversion in 2025
In the highly competitive digital marketplace of 2025, generic promotions are increasingly ignored. To cut through the noise and drive meaningful conversions, businesses must embrace hyper ...

Explicit Consent for First-Party Data:

Principle: For any personal data you collect directly (e.g., email address, phone number), explicit, informed consent is mandatory.
Bangladesh Context (2025): The draft Personal Data Protection Ordinance, 2025 (PDPO), and the Digital Security Act (DSA), 2018 ...