Australia Data

Over the last few years, a trend has developed in the field of marketing whose relevance can no longer be denied. We are talking about Account Based Marketing (ABM) . This marketing strategy aims to address specific companies and is therefore used primarily in the B2B segment. This distinguishes ABM ...

Determine the content orientation
Choosing the right format goes hand in hand with determining the content focus, because, as already mentioned, some formats are better or worse suited depending on the topic. If you want to concentrate mainly on blog articles, then opinion-based or current content ...

In today's world, data protection has become a central issue that is becoming increasingly important. More and more platforms and brands are considering how they can guarantee the protection and privacy of users, because privacy is now considered a key criterion in their purchasing decisions. At the ...

Which is better?
Inbound and account-based marketing complement each other best as part of an interwoven marketing strategy. Both concepts have advantages and disadvantages. Although they are often seen as opposites, they have a similar goal and should be used in parallel.

Which concept makes more ...

A look at HubSpot's website reveals that something has changed. Long gone are the days when the three outgoing edges in the HubSpot logo stood for the three connected hubs of the system: Marketing, Sales and Service. Since April 2020, a fourth hub , the CMS Hub , has been part of the family, which ...

The conversion rate shows the number of people addressed who actually performed the desired action (e.g. leaving their email address). This also shows how effective your advertising is.

The cost per acquisition (CPA) shows you how much it costs to get a first lead.
LinkedIn requires a minimum CPC ...

Advantages of automated data entry
By automating data maintenance in your CRM, you gain a number of benefits for your company and your CRM data. Some of these are:

time savings and cost reduction
Full Control
reduction of errors and risks
More job satisfaction
Smoothly running business processes ...

This new module offers small, growth-oriented companies in particular the opportunity to enter the HubSpot world more easily. The package was developed specifically for such companies.


A good CMS is the key to managing your own website without any hurdles. This way, you can generate attractive ...

In this article, we have outlined the options available to you in inbound marketing to enable you to optimally measure your methods. We have particularly focused on the importance of the individual metrics that you have available for your company and your business activities. Making marketing ...

We are at the beginning of a new era for marketing and sales. An era that will help companies increase their productivity and ultimately grow faster. The sooner you enter this development phase, the sooner your organization can take advantage of the new growth potential .



Digitalization has ...