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The first campaigns are important to motivate or demotivate those new subscribers, so the welcome email is part of the special strategy for new subscribers and another for current customers.

One of the most frequently asked questions about email marketing is what type of campaigns to send to new ...

A good SEO strategy is worth its weight in gold, and in clicks. Today, the online market is very demanding, with many brands offering similar products or services to the same audience and with so much competition, the best way to stand out is with good, original and well-executed content.

51% of ...

As we told you earlier this summer, Apple's iOS 15 update is just around the corner, likely in mid-September.

As Apple implements new privacy protections for users, email marketing providers (like Benchmark Email) will have less data on some users.

We are excited to help the community of ...

If you don't have one yet, a sales plan might be just what you need to help you map out your strategy and measure its effectiveness.

Writing and implementing a sales plan is an excellent practice for business success and can be key to identifying exactly what you need to do to reach your revenue ...

Even the most beautiful music, if played for the wrong audience, won't resonate. An audience expecting to hear a concert will likely abandon you if you choose to play a jazz standard instead.

This same principle applies to your sales and marketing content.

If your content doesn’t strike the right ...

When you’re starting a business, Instagram might be the first platform that can help you build your brand – it’s unbeatable in terms of brand growth and discovery.

But as your brand grows, you'll realize that it's not just about likes, followers, and views. You have to find a way to speak directly ...

Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting.

There are those who believe that social media ...

One of the most important factors in email marketing is efficiency . It would be impossible to send each of your subscribers an individual email . It would require too much time and resources. We know you are busy and have many other things to do.

This is where bulk email comes into play . You may ...

mart Content is our new feature that helps you get out of the rut of lack of creativity, you know, that moment when you don't want anything anymore and you can't think of anything, so you put a sentence in it, and Smart Content returns a lot of content ready to copy and paste.

BUT! I know that this ...

This is a question that many people have asked themselves at some point. If you have tried to find an answer, you have probably come across impractical and unsatisfactory solutions. This is because we are faced with a mystery with no apparent solution, and today we will try to shed some light on it ...