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Inbound email marketing is emerging as an essential component of marketing strategies. In this context, email remains one of the most effective channels for boosting the return on investment in marketing. It is therefore not surprising that marketing professionals continue to develop campaigns that ...

In the digital age in which we live, technology has become an indispensable ally for carrying out marketing actions, and the use of artificial intelligence in email marketing is a clear example of this.

The union of AI and email marketing represents a significant advance in the optimization of ...

Email Marketing Guide for Valentine's Day
Valentine's Day is very important for any company that wants to obtain good results on this date. Valentine's Day is one of the most important dates in terms of digital marketing for small and large companies.

An Email Marketing guide for Valentine's Day ...

Choosing the right platform can make the difference between success and stagnation. In this comparison mdirector vs getresponse , two of the most relevant email marketing tools on the market will be evaluated in terms of functionality, ease of use and, especially, deliverability.

Deliverability in ...

Carrying out an appropriate marketing strategy is crucial to achieve the expected results. To this end, there are more and more companies dedicated to making the work easier for companies with special software for email marketing , for example. On this occasion, we want to study two of the most ...

Do you know what the relationship is between email and the GDPR (General Data Protection Regulation)? Well, in the digital age, the use of email remains a powerful tool for marketing , but its use is subject to strict regulations, as is the case with the GDPR. It is therefore essential to adapt ...

Did you know that drip marketing is revolutionizing the digital marketing field? It is a key strategy with which you can connect with your audience . So much so that recent studies have revealed that this type of campaign can increase the opening rate of emails by up to 80%, proving its ...

In today's landscape, choosing the right email marketing platform is essential for any business that wants to stay competitive and connected with its audience. These tools not only facilitate mass communication, but also allow you to personalize and segment messages, analyze and optimize campaigns ...

WhatsApp and mailing . Both channels are essential to reach your audience in an effective and personalized way. According to a Litmus report , approximately 46% of emails are opened from mobile devices.

Therefore, integrating WhatsApp into email marketing strategies is not only innovative, but ...

Sach specific audiences and increase conversions has become essential to optimize the results of your marketing campaign. Choosing one or the ifference, and that's why we're going to analyze the differences between two of the main platforms on the market today: MDirector vs MailUp .

In this ...