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Loyal customers buy more often and tend to recommend the brand to other consumers in their circles of contact. That is why your company cannot ignore the possibility of implementing a conscious strategy to gain customer loyalty, thinking in the long term.

In competitive markets, it’s common to see ...

Even if you've never heard of evergreen content, you've probably already come across and read several. This post is an example of this type of content, and we'll mention it later.

Let's say one day you need to search for a video that teaches "how to change a car tire" and you find two options: one ...

Google ranking is the position occupied by a website in the results pages of search engines like Google for the keywords entered by users in search engines.
If you have a website or blog, you may have already done the exercise of typing its name or keywords into the Google search engine to see where ...

Link Building is the set of actions carried out with the objective of generating external links to one or more URLs on one website, which boost the strength of their pages by receiving a link that transmits authority to them.

Link building is one of the strategies that most contributes to the good ...

If you have a website or a blog, you know how difficult it is to develop SEO strategies that allow you to rank well in organic search results. Now imagine if that entire process is compromised by practices carried out with the aim of harming your website's positioning.

This practice is known as ...

In this post, you will learn what a dashboard is, what the main types are, and how this tool helps in the organization and analysis of business and customer information. In addition, we will show the benefits provided. Read it until the end!
Quick access to information is vital for good performance ...

A relaunch campaign is the repositioning of a brand. It also helps to extend the life cycle of an organization. Relaunching is necessary when its appeal is steadily declining.

Every brand evolves over time. One day, our brand will outgrow the look it has worn for years and the target audience will ...

Visual search for e-commerce is an increasingly established trend. By using images to perform searches, you optimize the user experience and can attract them to your brand more easily. Find out how to apply and take advantage of this resource!

The growth in Internet search volume is a double-edged ...

Visual communication is capable of enchanting, attracting and persuading. Without images, colors, photographs, graphics and other types of visual aids, marketing loses strength. That is why we created this article to explain how to strengthen the way your brand communicates visually.

Choosing a ...

SEO for FinTechs is a way to increase organic traffic to your website and make your brand more trustworthy. In the financial sector, that credibility is essential for brands to attract potential customers and close deals online.
As a fintech, your goal is to solve financial problems with smart ...