Australia Data

A key element of keeping visitors on your website longer is providing a good experience. If you don’t, then your bounce rate will go up which means lost sales opportunities. Check out these eye-opening stats on internal search and sales: At least 50% of shoppers prefer to use an internal search ...

Direct Traffic
This term is exactly as it seems. Direct traffic refers to people going directly to specific URLs on your website. If someone types your URL into the web address bar in their browser, they would be considered direct traffic.

Additionally, if a customer has a page bookmarked or clicks ...

Sales & Marketing Technologies Our Work Web Development Digital Marketing Automation About SMT 4 Types of Offers to Attract Customers Like a Magnet sales tag with special offer March 1, 2022 Turning your business into a sales machine requires a healthy marketing system, a key component of which is ...

According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

So, how do you ...

Optimizing for SEO
Analyzing the impact of content
Refining the strategy
6. Inadequate Budget
Putting together a content marketing strategy usually calls for some expenditure — whether its hiring freelance writers or working with a digital marketing agency that can provide strategic guidance on ...

Sitting around hoping that customers will refer your business to their family, friends, and online network isn’t an effective digital marketing strategy — but setting up a referral marketing program is! When you have a product or service that impresses customers, they’re willing to spread the word ...

First, it's vital to understand your audience by stepping into their shoes. Think about the problem they’re facing and the solution they’re searching for.

Writing PPC ads from only your brand's viewpoint won’t win you many customers. Instead, find out what matters most to them and approach ad copy ...

Optimize video metadata such as tags, categories, and thumbnails to improve the visibility of your videos. Tags should include relevant keywords and phrases while choosing appropriate categories helps search engines understand the content of your video.
8. Transcript and Closed Captions
Providing ...

Whether you’re a business owner aiming to increase sales or a sales professional seeking ways to boost productivity and improve your numbers, using the right tools can have a major impact on your success.

While there are numerous tools that fall under each of the categories we'll discuss in this ...