Australia Data

CAROLINE: Yeah.

ALEX: try and we'll fail, right? They may fail. So having this culture and this structure in place to measure our learnings, to iterate based on what we're learning, right? And decide, when do we need to persevere and when do we need to pivot away from something? I think it's a ...

If you run account-based marketing (ABM), you'll be especially familiar with the sourcing issue that arises when marketing and sales work the same leads and accounts. Marketing rarely "sources" the deal in this situation; the sales team usually lists accounts and leads to target. While "revenue ...

Zapier and Google Docs and other things like that. And it's easier now with no code environments than ever, but you have to have somebody technical, and whether that's a technical co-founder or not, man, those guys and gals have huge legs up in that world because then you have somebody staying up ...

CAROLINE: Yeah. Like you need, like the performance is like, you need it, it's your baseline. You need performance. You need to bring in needs, you need to bring in revenue, but then you don't, you need to not stop there. Right. You also need to like, be strategic and think about it not only today ...

MOHAMED: I'll say the first one is to really, know your people, know your team and also make sure that you have the right people. The right people in the right place. This is the most important lesson. You start a company, you don't have enough resources to make properly inter human research, like ...

CAROLINE: Yeah, yeah, yeah. And, it's really powerful to think of it this way. And, once you start thinking about it, it's like I had like 10 examples pop up in my head that I'm like, oh, and now I buy all these things from like... I have all the Jamie Oliver cookbooks, because one day I got up in ...

NICK: Very robust strategy. What are your thoughts on posting versus commenting and engaging? And do you, it sounds like you spent a lot of time posting, but I've also seen you pretty active with engagement, so. Can you talk through what's that all about?

SARAH: I am on LinkedIn at least two hours ...

We’ve all heard it: communication is key. This means maintaining honesty and transparency with employees and customers. That might be through concise updates on progress towards goals, or making KPI metrics available for everyone in a centralized dashboard. However it’s done, this will create a ...

And it's organic and no cost. I did that before, and we got our CEO from 3,000 followers to almost 20,000, and they were all industry contacts, C-level, decision makers. And we started getting revenue off of that. Not because he was selling, but you know, on there necessarily, but because it gave us ...

comes to content creation is also important. Marketing can create sales enablement content by learning from sales, who learn from the customers. Sales can tell marketing what customer pain points they hear about, and at what stage those paint points are prominent. This informs marketing what kind of ...