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In Account Based Marketing
by Editorial Staff - February 14, 2023
Account-based marketing (ABM) is a highly personalized and targeted marketing strategy that focuses on individual businesses. In this strategy, marketing is planned and executed to engage target customers , generate valuable ...

Now that we have covered all the most important metrics, let's move on to which tools to use to measure each of the KPIs .



· Let's start with direct traffic
To measure it, you can use Google Analytics (from Acquisition > All Traffic > Source/Medium > Direct/none).
Be careful though, because the ...

Email marketing is a marketing strategy that uses electronic mail as a tool to communicate commercial messages, company information, or news about products or services to a list of email addresses of customers and leads.

It is considered a direct communication tool and represents the strongest and ...

Martech360 is a cloud-based marketing automation platform: it is therefore accessible via the web with a common browser and does not require any technical, development or programming skills to be exploited to 100% of its potential. As a SaaS (Software as-a-Service), MarTech360 brings with it the ...

Careful management of all lead generation processes is essential. And today more than ever, it is necessary to monitor the costs . Not just those that are in the open: in fact, there are hidden costs that we often ignore and that are rarely talked about. What are they and why is it essential not to ...

It may seem obvious to say, but to position yourself correctly you must first carefully study the channels you want to cover . For example, if the digital strategy will be played mainly in the areas of the Web, mailing or social media, it will be necessary to: develop content management and analysis ...

According to Hubspot, which also confirms the example above, the typical marketing automation scenario is lead nurturing performed through automated email sequences. However, the company suggests adopting a more systemic, holistic approach to marketing automation. What is truly effective is an ...

Digital transformation is fundamentally revolutionizing the relationship between companies and customers . In a modern reality, the key to success is the ability to create a constant and personalized relationship through increasingly complex and articulated customer journeys, especially in the B2B ...

Before we ask ourselves about the cost and return of a marketing automation strategy , let's ask ourselves why we need a strategic approach to automation. In other words, isn't it enough to automate everything possible?



The Need for a Marketing Automation Strategy
To implement their strategies ...

Video marketing is an increasingly important marketing method for companies that want to promote their business effectively. In this article, we will examine how to adapt video marketing to the specific needs of different types of businesses and how to use it to achieve business goals.



What is ...