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Augmented Reality (AR) is a transformative technology that's revolutionizing the e-commerce landscape. By blending digital content with the physical world, AR creates interactive and personalized shopping experiences that enhance customer engagement and drive sales. This blog explores how AR is ...

In today's digital age, website personalization has emerged as a powerful tool for marketers. It enables businesses to tailor their online content to individual users, enhancing engagement and driving conversions. However, this capability comes with a set of ethical challenges that must be addressed ...

Web writing
February 20, 2024
Image created by Dall-E and symbolizing ux writing.
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1 What is UX Writing and why implement it?
2 The difference between UX Writing and Copywriting
3 4 key points to implement user-centered writing
4 Alexia’s word: are web writing, SEO and UX ...

Web writing , SEO
March 5, 2024
Photo by Alexia Peytoureau that can help you create your editorial calendar.
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1 Why create an editorial calendar?
2 What to put in an editorial calendar?
3 Tools to create your editorial calendar
You know it and if it is not yet the case, I ...