Australia Data

In the marketing world, a lead is nothing more than a qualified sales contact. A lead is further along in their buying journey than a traditional potential customer, as they have shown interest in the product or service offered by the company. They are therefore more likely to become a customer ...

Email is one of the best ways to generate leads for your business. By sending personalized emails to leads , you can draw their attention to your company and your offer. If you use sign-up forms on your website, you can also collect the email addresses of interested visitors and add them to your ...

I. The key stages of the B2B purchasing process
The digitalization of B2B buying behavior has made traditional sales strategies obsolete. B2B buyers are increasingly informed, autonomous and demanding , forcing sellers to adapt their approach accordingly. To succeed in this context, it is essential ...

1. Economies of scale: The acquisition of new customers VS The retention of existing customers.
Acquiring new customers requires a considerable investment in both marketing and advertising. This approach, while necessary, does not always guarantee a return on investment. Retaining an existing ...

A. The evolution of e-commerce and the emergence of B2B marketplaces
E-commerce has rapidly changed the economic landscape, opening up new opportunities for manufacturers and distributors. Selling online allows you to reach customers around the world, gain visibility and increase your company's ...

Email service providers like Gmail, Outlook or Yahoo have implemented strong spam filters that check your emails for unwanted words, track your email activity and filter out anything that looks unsolicited. Therefore, if you start sending your emails in bulk from a newly created email account, they ...

he timing of your product launch announcements greatly impacts your email open rate and ultimately the performance of your new product.

Here are some general tips you can apply before scheduling your product launch email sequence:

Tuesdays, Wednesdays and Thursdays are considered ideal days to ...

We know it may sound like an obvious piece of advice, but still, some sales professionals end up negotiating with the wrong executive. And, the moment they identify and speak to a decision-maker, they start the negotiation with a discounted price quoted in the first meeting while they are talking to ...

Determining the type of LinkedIn account that best suits your professional goals is crucial. Here is a quick guide to help you differentiate between the different plans:

We will explore the ideal LinkedIn account based on your specific requirements.

LinkedIn Premium Career

LinkedIn Premium Career ...

Email cadence refers to the pace, timing, and frequency with which you send emails to your subscribers. It's all about finding the right balance between keeping your audience engaged without overwhelming them with too many emails.

Cadence frequency varies from company to company and depends on ...