Australia Data

What is a strategic plan?
Humans have an incredible ability to focus on the urgent and solemnly forget the important. Think about your routine. How often do you sit down to plan? If your answer is “many times,” you should be congratulated.

A normal human being is constantly putting out fires. They ...

CO-BRANDING, have you ever heard about it or do you know exactly what it is?
Today I'm going to tell you all about this great strategy that many international brands have implemented in one or more of their products. I'm also going to give you 6 KEY TIPS to carry out a successful co-branding ...

In order to process personal data, the General Data Protection Regulation (GDPR) broadens the scope of the principle of collecting consent, but it does not change the existing methods through the 1995 directive or the Law for Confidence in the Digital Economy (LCEN) of 2004. The opt-ins collected so ...

You want to carry out a marketing automation project but you don't know what criteria to use to choose your tool ? Power, agility or even Artificial Intelligence... real essentials or commercial buzzwords? Are you wondering what characteristics to take into top consideration in this phase of ...

The current context is special. Months of lockdown have passed, brands are on deck to catch up... They are therefore calling on their customer/prospect base very extensively. To be visible, you need to have the right consolidated, usable, secure and enriched data. More than ever, this data will then ...

You've successfully converted a visitor into a buyer, congratulations! But did you know that the potential of this relationship is only just beginning? Your existing customers are your greatest treasure : selling to an existing customer is much less expensive than acquiring a new one.

This is where ...

In an increasingly competitive market, where customers are highly solicited and volatile, customer loyalty has become a major challenge for companies. Loyal customers represent a stable and sustainable source of revenue, an essential lever for growth. This is why companies are investing massively in ...

With a 95% opening rate, SMS far surpasses email in terms of engagement. It's simple, almost all SMS messages are opened. For this reason alone, it would be a shame to deprive yourself of this communication channel that is SMS marketing.

SMS is therefore a valuable element in the mobile marketing ...

Inboxes are overflowing and readers' attention spans are becoming increasingly scarce. In this context, mastering your email editorial strategy is not an option, it is a necessity.

The goal of an editorial email strategy is simple: send the right content at the right time.

But how do you create a ...

The way companies address their customers is changing and is increasingly centered around data and its use. The challenge is all the greater as marketers today have multiple channels (traditional and digital).

Businesses now have the ability to deliver the right content to the right customer, based ...