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Today we live in an era where products are increasingly similar to each other, and customers demand more and have more specific needs.


In order for our products to compete in this aggressive market, ' active listening ' is always necessary. That is, we must always be attentive to what our ...

The year 2015 has ended, and we are giving way to a fresh 2016 that promises much in various aspects for digital marketing and all its tools and media.

In itself, email marketing grew considerably in 2015, although it is still considered that many companies have not even tried to take advantage of ...

The resurrection and stability of email marketing in our lives is a fact . After a decade of oblivion, email marketing is more alive than ever.

And as with any growing industry, as it progresses, more tools and resources are generated to be able to deliver quality 'products' (or rather, emails ...

by Alfredo Molina | Nov 23, 2017 | Best Practices

What you should take into account for your Cyber ​​Monday 2017 email campaign
Are you ready? Cyber ​​Monday 2017 is just around the corner, and it's an unbeatable opportunity to increase your brand's online sales.


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Cyber ​​Monday in a ...

One topic that has taken over social media in recent weeks has certainly been Karol Conká's departure from Big Brother Brasil with nothing more, nothing less than: 99.17% of the votes! Not only was it one of the most talked about topics, but it also united opinions and raised the discussion about ...

On previous occasions, the editorial team has made some recommendations regarding the use of third-party databases for launching an email campaign.


In fact, when you are starting from scratch in email marketing, there are only 2 real (legal, it should be noted) routes to follow, besides the ...

Every day we receive several emails with advertisements, announcements and various information, but have you ever noticed how some of them stand out from the rest and even make you want to buy certain things? This happens when there are well-defined email marketing strategies.

It’s not enough to ...

Sending your campaign emails is important, but do you know if your messages are reaching your subscribers' inboxes? Some factors can hinder the path of emails and prevent them from reaching your readers.

To help you with deliveries, we have prepared this content with the main information on the ...

Before we talk about online marketing strategies, let’s define what B2B is. It stands for “Business to Business,” and B2C stands for “Business to Consumer.” When we say that a business is B2B, it means that its target audience is other companies – and not the end consumer, as is the case with B2C ...

As we should all know by now, Email Marketing is an excellent technique to implement in companies due to its high level of ROI . But, in addition to that, there is another aspect that is also extremely decisive when deciding, within a company, whether to implement or carry out the technique: the ...