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The company reused its tie-up ads to create white papers and made them available for download from its owned media. By doing so, it was able to receive inquiries from both its ads and owned media. The actual article is here≫≫ . Case study of using digital advertising to acquire members for in-house ...

Stealth marketing refers to promoting a product while concealing the fact that it is advertising or PR. Because consumers can be deceived and disadvantaged by stealth marketing, legal regulations regarding stealth marketing came into effect in October 0. Violation of the law is punishable by ...

The commercial used the catchphrase " Japanese women are beautiful ," stimulating the desire to "cared for damaged hair and have shiny hair like the actresses." In order to encourage as many people as possible to purchase TSUBAKI, large posters were put up in drugstores and the product was displayed ...

Telemarketing Tips Inbound vs. Outbound Leads: Key Differences It's important to understand the fundamental differences between inbound and outbound lead generation so you can take advantage of both methods to create compelling campaigns that deliver the results you want. Let's take a closer look at ...

5. Planning marketing strategies Next, consider what kind of marketing measures will be effective. Once you have selected a marketing measure, you should formulate KPIs so that you can verify its effectiveness. Marketing types can be categorized into four types: Mass Marketing Television Advertising ...

Read this article to help you understand how to develop an advertising strategy. table
In other words, advertising strategies are strategies to make more people aware of a product. If you would like to know more about increasing awareness, which is the purpose of promotion, please see the article ...