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Here are a few ways that my colleagues and I have made presentations more interactive:start by asking uncommon questions to the audience. Involve them from the get-go, saying things like, “raise your hands if x.”add polls to the slides and call on audience members to share their responses.Make eye ...

It can also help with the latter, as it helps improve lead quality by flagging prospects who show additional interest by returning to your website. If you go after those leads immediately after they return, you’ll strike while the iron’s hot and convert at a better rate with no additional marketing ...

Rather, you want to focus on finding quality leads with a high lifetime value. That means educating your audience about your offer, how it can benefit them, and why your solution is the best choice. Depending on your sector, that might mean: Publishing informative content Sharing demos and training ...

7. Publish and promote more case studiesCase studies should be an important part of your content marketing strategy. B2B buyers are highly analytical, risk-averse, and often need the approval of multiple ROI-minded decision-makers before purchasing.And — as many buyers have admitted — this makes ...

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This process involves multiple stakeholders, including decision-makers and influencers from selling and buying organizations. Account managers can also play a significant role in maintaining ongoing relationships and ensuring customer satisfaction post-sale, contributing to long-term success in ...

Gated contentGated content, such as ebooks, white papers, or reports can be an effective way to generate leads. We use this strategy ourselves at Leadfeeder with our guides for sales and marketing teams: Leadfeeder's guide to website visitor identificaitonIt's been quite effective at helping drive ...

Alternatively, you can add an exit-intent pop-up just to remind a leaving viewer that they haven’t left any information.Here’s an example. A digital marketing agency may offer an ebook that’s a complete guide for boosting local SEO. The businesses that would like to attract local customers will want ...