Australia Data

Everyone has been talking about CRM -Customer Relationship Management for a long time now, but companies are often unable to exploit all its potential. How should they act, therefore, so that the implementation of CRM is truly functional to the company's business?

The first step is to think of CRM ...

Supporting the customer has become increasingly important in recent years also on the web, which has in fact translated one of the main characteristics of offline marketing into a strong point for those who sell online. For this reason, service activities have also become of primary importance for ...

Corporate Storytelling in B2B: Why It’s the New Content Marketing Imperative
In the increasingly competitive and digitalized B2B landscape, the focus is shifting from raw data and statistics to more engaging and human communication. This is where corporate storytelling comes in . The age-old art ...

Email lead nurturing : what techniques should you use to stand out from the competition? Email marketing is experiencing a particularly successful period. On the occasion of the annual conference organized by Hubspot (this year in a fully digital version), we participated in a meeting on the topic ...