Australia Data

Earned media in the context of content seeding refers to the organic distribution of content through word of mouth, recommendations, and interactions generated by the target audience. Unlike owned media (company-owned channels) and paid media (paid advertising), earned media is generated through the ...

In his session "How Google Reranks," Hanns Kronenberg ( Chefkoch ) used a great example to demonstrate how one can gain insights into Google's work through one's own web projects: In 2021, the Chefkoch team launched their own project to improve internal search. According to Hanns, this process was ...

After briefly summarizing the basics, here are 7 concrete tips that will help you improve your own online communication.

Tip 1: Put the customer at the center of your online communication
Ultimately, the entire company revolves around solving customer problems or meeting their urgent needs. For ...

The Featured Offer is extremely important for retailers selling their products on Amazon for at least two reasons:

Firstly, PPC ads can only be placed for a product if the retailer wins the Featured Offer – i.e. is judged by Amazon to be the best provider for this product.

Secondly, the retailer ...

After a brief introduction to the brainstorming topic and the clients, we begin with a mental warm-up exercise. This is especially important, as we are often otherwise preoccupied with other tasks and deadlines. To break down these blocks that slow us down in the creative process and stimulate ...

Among the most important ranking factors is the quality of backlinks a website receives from other domains. A good backlink profile should generally have a natural structure. This applies to the number of dofollow and nofollow backlinks, as well as the ratio of domain to link popularity ...

Our pet supplies retailer wants to sell abroad. To do so, they must offer the right products and design their online presence so that the target audience understands and appreciates it. They must take into account the cultural values ​​of society, legal regulations and norms, and, of course, the ...

Our pet supplies retailer wants to sell abroad. To do so, they must offer the right products and design their online presence so that the target audience understands and appreciates it. They must take into account the cultural values ​​of society, legal regulations and norms, and, of course, the ...

Our pet supplies retailer wants to sell abroad. To do so, they must offer the right products and design their online presence so that the target audience understands and appreciates it. They must take into account the cultural values ​​of society, legal regulations and norms, and, of course, the ...

In the rapidly evolving digital world, Kevin presented a groundbreaking approach to transforming SEO processes through technologies such as vector embeddings, automation, and AI agents. The core of his message: repetitive tasks no longer need to tie up manual resources, but can be managed ...